Tuesday, September 7, 2010

The Cheese that is Vintage BMW Commercials

I always like seeing period car commercials - it's an interesting view into both products and marketing of the period. A few months ago Jalopnik posted a late 1960's Pontiac commercial showing how scary it must be for women to ...drive cars.

These few below are German market BMW commercials which are beyond cheesy. I happened to stumble across them on YouTube and, honestly, they're the first time I've ever seen BMW period commercials from the late 1960's/1970's models. However, the themes conveyed proliferate BMW advertising of today - a big German saloon(2800CS) is the road-going equivalent of the then-new private jets.

Need a sexy lady? Live near train tracks ? Great, slide on over to your local BMW dealer and snag the uber-rare 2002 cabrio( thanks to Baur!) and wait for the next AMTrak to come through - you'll have Bavarian babes in literally no time whatsoever.

Next up on the agenda? Jet down to Monaco for some light shopping - I can't speak German but the gist seems to be that "that big Six engine is eine gem!"

This last one is...well...watch. I don't know a single 2002 owner who would drive the classic on the beach!

While the commericals are a bit ridiculous it's important to remember that these commercials helped to sell the models that brought BMW back from the edge of collapse. "Die Neue Klasse." Without these cars, BMW likely wouldn't exist today, cars like the M3, M5 or 6 Series would be cruising the streets. The days of the M10 4 cylinder and the M30 Big Six - clearly the advertising worked as these cars put the Bavarians on a path that would lead them to eventually over take Mercedes-Benz.

All videos found in Thalmanac's YouTube page

1 comment:

  1. The cheese factor is quite large but that's often the case when you look back at commercials from the 60's and 70's. The music from the train/car commercial was particularly bad!